Normally, the idea of a blank slate would excite me to no end as I could pretty much create anything and the client would love it. In this case, I really had to tame my normal flow, not use the feeling the individual gave me, and design a site built only for the individuals he would be sending to it and the opinion I wanted them to get when viewing it.
The person who the site is for has tons of character, is vocal, fun and entertaining. Immediately, I see a rugged grainy design with warm tones, even oranges and things to really make it pop. The business is commercial and residential contracting/building and design. I tend to think people don't want to associate rugged grunge design with who they pick when they are choosing someone for their new very expensive offices or custom home. Simple elegance comes to mind - which bores the heck out of me as an individual.
So I sat in my chair, staring at the blank framework trying to think of neutral colors and normal fonts, hoping for some for of inspiration to make this site personal again.
The final presentation for the client is simple (which is something I wanted from the get go) in a monochromatic color scheme of charcoals, that I feel gets the job done. I still feel it lacks the large amount of personal character that I love to include into all of my work for people, but maybe I'll get it there with some more tweaking. I promise, the Bob the Builder is just a placeholder. I wouldn't really post that.....
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Photoshop down time!
The other morning I had some time to kill so I went to my fav tutorial site that I like to use to keep myself on my toes and tweaked my way through an idea they had put out there. I love me some photoshop.
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