Recent Work.

In the past few weeks I have been uber busy between my full time job at the comic book store, side projects for Silhouette Graphic, and keeping up with the 22 year old social life. I was lucky to get a job designing a tri-fold brochure for a local salon.

In keeping with a ideal I consider very important, I took what I knew about the people at the salon, the feel I get when I am in there, and the overall quality of their work when I started laying out the concepts for the brochure. The salon is a nice salon, high-end products, professional employees who are young but bring their A game every day. The place always feels vibrant and sleek with a high natural energy. I also always try to research as much as I can about a client before taking on a project, so I hopped on Google and looked them up.

After compiling my initial ideas, I laid out the concept in Photoshop and uploaded it to my website where the client was able to review it. It is simple and clean, having just what information the salon needs to get across to the client. They have the prices, the brands they carry, and a listing of their stylists. We tweaked things here and there, and finally got the whole thing printed and out the door in less then two weeks from start to finish. The salon was able to hand out the brochure at Newark Night and will have plenty on their counters for future clients.

The best part about this job is that it was pure persistence on my part that got it. Nothing is going to fall into your lap (well, somethings do but usually that is after a few beers), you have to go after it. I was in the salon a few times and noticed there was no brochure to be handed to potential clients, or even for return clients to take home. I asked one of the owners about it and suggested that I put something together for them. The next day I had something ready to present, being active in soliciting of yourself shows enthusiasm and drive and a lot of people really like that, just don't be pushy.

It turned out there was already another design on the table that they were considering, but going back to how I take the clients personality into account for every project, they loved my design and that's the one they ended up going with. The brochure was a hit, and the client has already come back for future projects.

Yeah Me!